Thursday, September 3, 2009

Process on Vodka Brand

Progress on Vodka brand
For my Vodka brand, I was inspired by the Hip Hop group Wu Tang Clan to endorse the product. This group is considered to be one of top in the music business with a persona that’s hip and smooth. This Vodka would be a premium blend with an average cost of 40 to 50 dollars By having a well known group promote this premium Vodka with an appeal to people the ages between 21 and thirty five. Ive thought of a bottle concept and If you know about the Wu Tang, you know of their love for shaolin culture with sample audio of old karate movies in their music, so for the bottle I would have the Wu Tang logo in the middle with two Shaolin warriors with swords . The swords would be craved in to have that sharp looking effect to it. I want this Vodka to be call the W. This bottle will also come with a dvd with the story of how they came to be one of the most influential artists in Hip Hop. There would be nine different bottles you could by. Each featuring an different member’s picture on the back of the bottle. Wu Tang fanatics will be stoked to know that the ingredients are inspired by a ancient Japanese recipe. This premium Vodka will satisfy any Vodka lover, even if you don’t listen to Hip Hop or even if you never heard of the Wu Tang Clan.

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