How I Buy Stuff

When Im ready to purchase an item, I usually know a lot about that product before i buy it. The more expensive the more I want to look around and try to find a better deal. Im planning to save up some money this year and buy a Mac. I've Been using Windows my whole life until recently when I came here to the Art Institute. I feel that if I get a Mac, I wont have to worry about my computer not capable of handling the work load my big audio projects. When your grade is on the line, you just want the best possable solution to getting things done on time. So I would say Im willing to pay more money to get the satisfaction I want in a product. When it comes to buying everyday things like a certain cereal or a beverage I usually go with the food I grew up on cause I guess it reminds me of past memories growing up. When it comes to buying toothpaste,shampoo,bar soap and products like that I stick to what my parents bought us when we were little, because if your parents bought it, it must be the best one. I guess when it comes down to it, Im just trying to get the most out my money, whatever Im buying, whether its searching for the best deal or going with the customer review I want to feel that I made the best possible choice. "An individual's buying decisions are further influenced by psychologial factors:perception, motivation, learning, and beliefs and attitudes."(Mtkg, Lamb,P.76)

A Quality Customer Experience

A quality customer experience of mine, I would have to think really hard cause most of the time my satisfaction with quality service is not that good. Whether its buying fast food to buying a computer i always felt kind of rushed or not they were not telling me all the information i need to know. If i had to tell you about a good experience , i would mention a time where i purchased a television at a store and it was a open box item. So i take it home and a couple weeks later, the bulb goes out and it stops turning on. i take it back and sales rep start asking me questions in a interrogation kind of way. So i ask to speak to a manager and without a explanation he lets me exchange it for another television. So he made me feel like i a important customer even though the television wasn't that expensive, so now i plan on shopping there again in the future.