Thursday, August 13, 2009

What my classmates think about advertising and marketing
“Marketing is usually focused on building relationships with their consumers and establishing a brand that they can trust. An example would be the episode of MAD MEN that we watched in class where his job as an advertising executive was to come up for an advertising strategy to sell cigarettes, even after research was showing that cigarettes were bad for the health and can lead to lung cancer. Even after knowing that they were putting their customers lives at risk, they decided that their company wasn’t the only one, so as long as their company was the one that the customers were going to, it would be okay.”(
http://lbpro1999.blogspot.com/)
I agree on what he’s saying. I also think that the marketers just don’t want you continue smoking, but to continue smoking there brand. So, these days everyone knows that cigarettes are harmful and especially the marketers, so they start advertising safer cigarettes to show there the safest out
“Marketing is different than advertizing, in many different structure ways. Advertizing is more to sell a brand or product. It’s not really geared towards a lot of customer relations, the goal is to sell, sell, SELL.” (http://redreaperrecords.blogspot.com/)
That’s what my assumption of advertising.Marketing on the other hand, they want to focus on developing a relationship rather than a consumer. They want you to feel that they can trust the product and be satisfied everytime you purchase from them.

“The true difference between advertising and marketing is that marketers focus more on the needs of the consumer. Advertising seeks to create awareness and persuade potential customers” (http://gamboldeproductions.blogspot.com/)
I agree on what she said. Usually when you buy something expensive, you also receive a survey that asks how’d you found out about this product or if you have any comments or advice to give. When a product is just advertise without a targeted demographic, they basically want you to be aware that product .

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