The Biggest Challenge in marketing.EOC week 7
Well for me the biggest challenge I came across was thinking of something totally original. It seems every idea I came up with, someone already thought of. Ideas I didn’t even know existed I would research and sure enough it does. The thing that I noticed was the harder you think about something the more difficult everything becomes. I think my best ideas come to me when I’m doing my day to day things. I think it’s impossible to reach everyone in the same way because everyone’s different and everyone has a different way of thinking.
Thursday, August 27, 2009
Product Pitch Classic Premium Vodka
Classic Premium Vodka
I wanted to create a Vodka that had a timeless quality to it by having featured an Influential musician or band that made a positive impact on society to have featured on each bottle. For example I would like to have a bottle with a tribute to Bob Marley with his face on the bottle and on the back a brief description of his accomplishments. My bottles would pay tribute to Jimi Hendrix, Pink Floyd,led Zeppelin and many other bands. This type of vodka will have a fancy glass bottle with a really detailed picture of the featured artist. A premium vodka that’s not to expensive mostly aimed for people who are into collecting items. One of the slogans would be “Lets Drink To You”.
I wanted to create a Vodka that had a timeless quality to it by having featured an Influential musician or band that made a positive impact on society to have featured on each bottle. For example I would like to have a bottle with a tribute to Bob Marley with his face on the bottle and on the back a brief description of his accomplishments. My bottles would pay tribute to Jimi Hendrix, Pink Floyd,led Zeppelin and many other bands. This type of vodka will have a fancy glass bottle with a really detailed picture of the featured artist. A premium vodka that’s not to expensive mostly aimed for people who are into collecting items. One of the slogans would be “Lets Drink To You”.
3's About Me
Three Names I have been called: Firmz , jerms, and herms
Three Jobs I have had in my life (include unpaid if you have to):
Busser at restaurant ,cashier at a fastfood and inventory receiver
Three Places I Have Lived:
Oxnard, Ca and las vegas
Three TV Shows that I watch:
I used to watch The Simpsons, I like Pen and teller and Bill Maher
Three places I have been:
Venice, Ca Grand Canyon and Mcdonalds
People that e-mail me regularly
No one emails me except loan companys
Three of my favorite foods
Cheese burgers , Carna asada tacos and pizza
Three cars I have driven:
Lexus , Honda and ford
Three things I am looking forward to: Graduate, EATING AND SLEEPING
Three Jobs I have had in my life (include unpaid if you have to):
Busser at restaurant ,cashier at a fastfood and inventory receiver
Three Places I Have Lived:
Oxnard, Ca and las vegas
Three TV Shows that I watch:
I used to watch The Simpsons, I like Pen and teller and Bill Maher
Three places I have been:
Venice, Ca Grand Canyon and Mcdonalds
People that e-mail me regularly
No one emails me except loan companys
Three of my favorite foods
Cheese burgers , Carna asada tacos and pizza
Three cars I have driven:
Lexus , Honda and ford
Three things I am looking forward to: Graduate, EATING AND SLEEPING
Thursday, August 20, 2009
Time Out Hotal
EOC 6
Time Out Hotel Cierra Esparza Mary Ann Estoy Jakia Johnson Jeremy Delaluz
We were looking for a new experience in Vegas. Something new and exciting that everyone would enjoy no matter the age. A place to attract all age groups in sections for each individual to belong. Baby boomers born between 1946-1964 can take a blast from the past at The American Bandstand restaurant featuring an environment inspired by the original hit show. All born between 1965-1978 generation X can enjoy the replica of The Woodstock festival. Generation Y can enjoy an interactive social club/lounge that enables you choose your own music digitally. “An experience for everyone”
Time Out Hotel Cierra Esparza Mary Ann Estoy Jakia Johnson Jeremy Delaluz
We were looking for a new experience in Vegas. Something new and exciting that everyone would enjoy no matter the age. A place to attract all age groups in sections for each individual to belong. Baby boomers born between 1946-1964 can take a blast from the past at The American Bandstand restaurant featuring an environment inspired by the original hit show. All born between 1965-1978 generation X can enjoy the replica of The Woodstock festival. Generation Y can enjoy an interactive social club/lounge that enables you choose your own music digitally. “An experience for everyone”
Thursday, August 13, 2009
What my classmates think about advertising and marketing
“Marketing is usually focused on building relationships with their consumers and establishing a brand that they can trust. An example would be the episode of MAD MEN that we watched in class where his job as an advertising executive was to come up for an advertising strategy to sell cigarettes, even after research was showing that cigarettes were bad for the health and can lead to lung cancer. Even after knowing that they were putting their customers lives at risk, they decided that their company wasn’t the only one, so as long as their company was the one that the customers were going to, it would be okay.”( http://lbpro1999.blogspot.com/)
I agree on what he’s saying. I also think that the marketers just don’t want you continue smoking, but to continue smoking there brand. So, these days everyone knows that cigarettes are harmful and especially the marketers, so they start advertising safer cigarettes to show there the safest out
“Marketing is different than advertizing, in many different structure ways. Advertizing is more to sell a brand or product. It’s not really geared towards a lot of customer relations, the goal is to sell, sell, SELL.” (http://redreaperrecords.blogspot.com/)
That’s what my assumption of advertising.Marketing on the other hand, they want to focus on developing a relationship rather than a consumer. They want you to feel that they can trust the product and be satisfied everytime you purchase from them.
“The true difference between advertising and marketing is that marketers focus more on the needs of the consumer. Advertising seeks to create awareness and persuade potential customers” (http://gamboldeproductions.blogspot.com/)
I agree on what she said. Usually when you buy something expensive, you also receive a survey that asks how’d you found out about this product or if you have any comments or advice to give. When a product is just advertise without a targeted demographic, they basically want you to be aware that product .
“Marketing is usually focused on building relationships with their consumers and establishing a brand that they can trust. An example would be the episode of MAD MEN that we watched in class where his job as an advertising executive was to come up for an advertising strategy to sell cigarettes, even after research was showing that cigarettes were bad for the health and can lead to lung cancer. Even after knowing that they were putting their customers lives at risk, they decided that their company wasn’t the only one, so as long as their company was the one that the customers were going to, it would be okay.”( http://lbpro1999.blogspot.com/)
I agree on what he’s saying. I also think that the marketers just don’t want you continue smoking, but to continue smoking there brand. So, these days everyone knows that cigarettes are harmful and especially the marketers, so they start advertising safer cigarettes to show there the safest out
“Marketing is different than advertizing, in many different structure ways. Advertizing is more to sell a brand or product. It’s not really geared towards a lot of customer relations, the goal is to sell, sell, SELL.” (http://redreaperrecords.blogspot.com/)
That’s what my assumption of advertising.Marketing on the other hand, they want to focus on developing a relationship rather than a consumer. They want you to feel that they can trust the product and be satisfied everytime you purchase from them.
“The true difference between advertising and marketing is that marketers focus more on the needs of the consumer. Advertising seeks to create awareness and persuade potential customers” (http://gamboldeproductions.blogspot.com/)
I agree on what she said. Usually when you buy something expensive, you also receive a survey that asks how’d you found out about this product or if you have any comments or advice to give. When a product is just advertise without a targeted demographic, they basically want you to be aware that product .
Thursday, August 6, 2009
Whats the difference between Advertising and Marketing?
What’s the difference between Advertising and Marketing?
When you think of advertising and marketing, you assume they are the same but they’re not. To market a product, you first have to find you’re demographic. You are going to find out the best possible approach to a potential customer. Marketing has to do a lot with do with finding the right crowd that can relate and afford the product. Some brands market preferably market to an age group. For example, McDonalds has the Big Mac. In their commercials, you don’t see a women eating there burgers because they know women tend more to watch the calories they consume. I think that’s why they started selling more healthy alternatives like selling salads and chicken sandwiches. To advertise is to basically promote a certain product to the masses with no real demographic. I don’t think they target a certain type of people, it’s just a campaign to let people know this product exists. “Marketing can occur even if an exchange doesn’t occur” (Mktg,page 4,lamb). What I got out of this was you have a product that’s being marketed and even if that person doesn’t decide to buy it, that person is a demographic of what type of people would probably be interested. If a grocery store noticed that a certain item was a top seller, they would probably set that item on an end cap. So I see the difference from advertising and marketing. I think finding the right demographic would be hardest because not everyone thinks the same way and everyone has their own preference. I believe if the product is good quality, you don’t need all this research for marketing. The good products will survive and the crappy ones will fail.
When you think of advertising and marketing, you assume they are the same but they’re not. To market a product, you first have to find you’re demographic. You are going to find out the best possible approach to a potential customer. Marketing has to do a lot with do with finding the right crowd that can relate and afford the product. Some brands market preferably market to an age group. For example, McDonalds has the Big Mac. In their commercials, you don’t see a women eating there burgers because they know women tend more to watch the calories they consume. I think that’s why they started selling more healthy alternatives like selling salads and chicken sandwiches. To advertise is to basically promote a certain product to the masses with no real demographic. I don’t think they target a certain type of people, it’s just a campaign to let people know this product exists. “Marketing can occur even if an exchange doesn’t occur” (Mktg,page 4,lamb). What I got out of this was you have a product that’s being marketed and even if that person doesn’t decide to buy it, that person is a demographic of what type of people would probably be interested. If a grocery store noticed that a certain item was a top seller, they would probably set that item on an end cap. So I see the difference from advertising and marketing. I think finding the right demographic would be hardest because not everyone thinks the same way and everyone has their own preference. I believe if the product is good quality, you don’t need all this research for marketing. The good products will survive and the crappy ones will fail.
Tuesday, August 4, 2009
Me as a Consumer and What I buy week 2 eoc
Me as a Consumer and What I buy week 2 eoc
Well to describe my demographic, I am a single Mexican American who is twenty-two years old. I’m not a high maintenance kind of person meaning I don’t like to spend a lot of money on anything that’s not reasonable. For example, I wouldn’t spend over sixty dollars on a pair of shoes. To me, spending over a hundred dollars on shoes would be a waste of money. They say you get what you pay for but I think just because the item is a name brand doesn’t mean it has better quality then a generic brand in some cases like food. When it comes to electronics, I like to do my research before I make a big purchase. I am a Audio student so I want to work with the best equipment available. I am not where I want to be financial at the moment so I’ll just have to settle with the inexpensive equipment. When it comes to buying someone a gift, I generally would like to get a known name brand item, whether it’s a digital camera or an Mp3 player, because I want the person I give it to, to know the brand and to know there gift is a good quality item and not some cheap gift I knew probably wouldn’t deliver. Just because of that brand name, everything looked differently from being low quality to high quality. To tell you the truth, I wouldn’t want a gift that was an electronic with a brand I never heard of. Mainly because I don’t know the reviews customers have and if I never heard of it, it must be cheap. When I was younger I never paid attention to what was quality and never did my research before purchasing and then when I have it , I realized its not that good of a product.
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